Your Guide To Choosing A Digital Marketing Agency

Samantha Stoddard
Samantha Stoddard on September 21, 2017 at 10:15 AM

When you invest money in digital marketing, you deserve to work with an agency that can get you a return on your investment. That’s why it’s crucial to choose a digital marketing agency that understands your business goals and company culture.

Take a little time to interview your future digital marketing agency, just like you would a job candidate! You deserve the peace of mind that comes from knowing you’re working with a team of marketing experts that cares about growing your business as much as you do. We’ve prepared a list of questions to ask your future agency. Read on to learn more!  

Learn how to choose a digital marketing agency that’s a perfect fit for your company.

How To Choose A Digital Marketing Agency

When you meet with your future agency for the first time, don’t be afraid to ask them questions just like you would a job applicant. Here are a few that you should be able to answer before signing a contract:

What are the agency’s specialties?

You want to make sure your agency has the bandwidth and experience to handle the sort of projects you’ll throw at them. Ask your future digital marketing agency what they specialize in. Will you have your web design and digital marketing done by the same company? Are they able to complete special projects you have in mind, such as video or audio content?

What are your goals? How can they help you reach them?

What do you want to get out of your relationship with your digital marketing agency?

You don’t have to know exactly what needs to be done and how. In fact, you probably shouldn’t - they’re the experts, and they should be able to create a strategy based on years of industry experience. But you should have an idea of what you want to get out of the deal.

Do you need a certain number of attendees for an event you’re planning? A certain number of leads? Maybe you’re looking to boost your site traffic?

Bring your goals when you meet with marketing companies so you can ask how they can help you achieve them.  

What’s their track record?

Do they have a portfolio on their website, or can they tell you about success stories they’ve had with previous clients?

Seeing samples of an agency’s work will give you a great feel for the type of work they will do for you. You want to know that you’re working with someone who can knock it out of the park.

What’s their online presence like?

Take a look at their website and social media profiles. The way they market themselves says a lot about how they will market you. Do you like what you see?  Read through their blog - this is where they’ll show off their results and expertise. Are you working with thought leaders who can market your business effectively?

What are you getting for your money?

Understand what you’ll be paying, whether that be up front or monthly, and what services and expertise that money gets you.

How do they communicate with their clients?

What’s their communication style? Do they send regular emails to clients? Take phone calls? Report on results frequently? Set clear expectations for how you’d like to be communicated with.

Are they a good culture fit for your company?

Chances are you’ll be meeting with these people regularly. It helps not to hate them. What are their values?

Are you ready to commit?

Now it’s time to get excited! Once you’ve found a great company that can achieve your goals and a plan that meets your budget, it’s time to commit. Cheers!

Looking for a results-driven digital marketing agency to help your business grow? Drop us a dime.

Topics: Digital Marketing Strategy

Get in touch with us today!