What is Branding, Anyways?

What is branding? When you hear the word “rebrand,” what do you think of? Getting a new logo designed? Your logo is a huge part of your brand, but the branding process can go much more in-depth than a logo design.

Read More

Case Study: Sautéeing Up Success With Pairings

About The Client

Pairings creates mouth-watering premium olive oils and balsamic vinegars in Roseville, CA. They offer nearly 50 flavors and are happy to help you pair any of their flavors with your favorite foods, or create new olive oil and balsamic pairings for an exciting dinner! Have you ever tried blood orange olive oil? Or dark chocolate balsamic?

Deb, the owner of Parings, has been working with her IMC Katie Cook for two years, and has been with Tytanium for more than four years! Pairings sees their digital marketing as a long term investment, which has allowed Deb and Katie to work together to build up the shop’s fanbase.

Read More

Leading Clients Out. A New Concept.

In the military there are concepts called “leading up the chain of command” and “leading down the chain of command.” This has served as an informational path to accomplish missions for hundreds of years.

Read More

Does Your Website Suck? Take Our Website Grader Quiz

Not generating the leads you need from your site? Do you find yourself kicking back and twiddling your thumbs while you wait for the videos and images on your homepage to load? We hate to break it to you, but your website may suck. But never fear, we’re here for you. Take our website grader quiz below to find out!

Read More

Website Onboarding Checklist

If your site is a monument to the internet in the early 2000s, or you’re not meeting your goals, it’s time for a new website! We’re excited to get started on your new website! Before do though, there’s a few things we need from you as we begin the website onboarding process.

Read More

Jargon You Should Know: Website FAQs

Building a website can feel like a very technical process if you’re not familiar with the lingo, but that’s what we’re here for! If you’re not sure what a domain name or a DNS is and why they’re important for your site, read on for our website FAQs.

Read More

Social Media Marketing Advice From The Tytanium Team

The first thing a potential job applicant will do is Google you. Potential clients will snoop around your Facebook and Twitter profiles. That’s why it’s so important that your social media profiles are on-brand and engaging - it’s the modern version of greeting a new customer when they walk through your front door! Our Inbound Marketing Consultants have years of experience helping our clients reach their social media marketing goals. Here are their tips to help you brush up your social strategy.

Read More

How to Update Your Facebook Marketing for the News Feed Changes

As of January 11th, 2018, Facebook has announced a major change to their platform. Mark Zuckerberg writes, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience.” In light of those goals, Facebook is shifting to de-prioritize content from brands and business pages in favor of posts made by people’s friends and family.

Read More

Is Your Agency Client Relationship As Good As It Could Be?

Working with a digital marketing agency brings in new business, and the better your agency client relationship is, the better the results you’re going to see. A good agency will do everything in their power to make sure they understand your goals and you know what you’re getting from your marketing.

Read More

How To Know If You Have An Effective Marketing Strategy

Digital marketing is a big investment. Even though you’re busy, that doesn’t mean you should be left out of the loop on your digital marketing strategy. Your agency should be able to show you that you’re getting results that count. If you’re wondering how you can tell whether or not you have an effective marketing strategy, here are four things to look for.

Read More

Get in touch with us today!